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7 Reasons why you should use 3D Virtual Tours for your Listings

December 17, 2025 / by Geoff Llerena



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360 virtual tour and Photography Services provides you with a really competitive advantage:

Virtual tours for the buyer.

More then half of homebuyers start their search online. Many homebuyers don’t buy in their immediate surroundings and even out of state. By having more tech savvy buyers searching for their dream home every day, 3D tours have become part of the marketing/sales funnel we talk below.

Virtual tours for the seller.

Selling a house isn’t easy, certainly we you have a few kids and pets messing up what you cleaned up again, and again. By having the 3D virtual tour available, the real estate agent can qualify potential buyers and decrease the actual visit to the property. 3D Matterport tours can also be staged, so there is some potential saving on that side also.

The numbers tell a success story across the entire customer journey:

1. Virtual tours get clicked on 40% more than listings without virtual tours

  • Properties featured with virtual tours get 95% more phone inquiries
  • Properties featured with virtual tours receive 65% more email inquiries versus those without
  • Virtual tours generate 49% more qualified leads

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2. 3D Virtual tours brings you a more qualified buyer

 In real estate the 3D Virtual tour means several things for your business. It wins time as it decreases the time you need to spend with visitors of the property. Think of it as a marketing/sales funnel.

Potential buyers first look at your listing photos (make sure these real estate photos are of professional quality), when interested they continue in the funnel and will have a better look at the property. If you have marketing pieces like the 3D Virtual tour available and/of a property video available online, your visitors will be able to make their first visit virtually.

This can be done on their smartphone, or you can provide (branded) 3D goggles. That is time, you can keep focusing on other important tasks and will provide a more qualified buyer when they contact you.

3. 3D Virtual tours increase your Google ranking

On the backside, Creative Edge Media will add backlinks to your website, which increase your online footprint and increase your Domain Authority Score for Google. That score defines if you are a trusted source for Google and thus your overall ranking.

4. 3D Virtual tours saves you time

By providing a 3D Virtual Tour, we use the Matterport and Zillow systems, potential buyers can take their time and live their moment… While you, don’t have to be on location.

5. 3D Virtual tours make your buyers dream and plan their future

We all know that real estate photos are showing the spaces bigger than what they actually are, it is marketing after all. Potential buyers that are further in your funnel, need a sense of reality. With the Matterport and Zillow systems, buyers have the ability to take measurements within the scan you have provided them. By dragging lines on the screen, the system will give them a good idea how big the space actually is and the buyer can start imagining & planning their renovations.

6. 3D Virtual tours brings a more engaged buyer.

Emotions… when they are starting to imagine their dream home, 3D tours are easy to share with friends and family, which enforces the emotional commitment to the property


7 Reasons why you should use 3D Virtual Tours for real estate listings
7. 3D Virtual tours work for you 24/7

360 Virtual tours don’t sleep. A virtual, real estate tour is a 24/7 online presentation of your listing. Buyers enjoy being able to have a virtual viewing of the property any time they please and spend as long as they prefer to learn more about the rooms without having upset. When this happens online, you do not even have to stay the town or near the listing.

In a market where attention is short and expectations are high, 3D virtual tours give your listings a clear edge. They attract stronger interest, filter in more serious buyers, and keep your marketing working long after showings end.

By combining convenience, engagement, and smart technology, virtual tours don’t just showcase a home, they create a better experience for everyone involved and help move properties forward with confidence.

In addition to Matterport, we also offer Zillow 3D Home® tours to fit different listings and marketing goals. Matterport provides a highly detailed, immersive experience, while Zillow 3D tours boost visibility directly on Zillow. Offering both ensures your property reaches more buyers and drives stronger engagement.
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