Creative & Marketing Brief | Fuller Place Estate

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Which international markets are you targeting?

Is international distribution handled in-house or through external partners?

Knowing who is managing distribution helps us deliver the right assets to the right people.

Any specific portals already committed to?

Different platforms have different technical requirements. We want to deliver the right specs the first time.

Other, please specify

Any reference films or campaigns that capture the feeling you are going for?

Will the owner be involved in creative approvals?

What does "lifestyle" mean for this property specifically?

Other, please specify

Are there specific moments or experiences at the property the owner/marketing team wants captured?

Any activities or amenities you want front and center?

Other, please specify

How prominent should the talent be in the lifestyle content?

What is the energy of the lifestyle scenes?

What specifically missed the mark with the previous deliverables?

Any content from that shoot we should be aware of or avoid repeating?

reference avoid Email

What does June 1 represent exactly?

Which video formats would you like?

How do you plan to use horizontal video?

Other, please specify

How do you plan to use vertical video?

Other, please specify

Anything else we should know?

Any additional thoughts, references, or context that would help us come prepared.